CategoryRetail News

Are Your Paid Ads Driving New Customer Footfall?


Update! Google Ads now let’s you segment your store visits by new and returning customers. Most PPCers are well versed in the power of store visits. This key conversion point within the Google Ads platform enables retailers to bridge the gap between online and in store by attributing physical footfall back to the influence of paid campaigns. But now, advertisers can go that one step further in...