Sarah Barker

AuthorSarah Barker

I've worked within digital marketing agencies for 4+ years, across a variety of different verticals. But without a doubt, I'm particularly passionate about retail. My current role as Head of Biddable Media Strategy not only means that I stay on top of the latest news, but also ensures I'm continually developing new best practice and biddable media plans. So it seemed incredibly fitting for me to start my own retail marketing blog. Not just to cover industry updates, but to include thoughts from my own experience to help get others thinking and talking about all things retail!

Are Your Paid Ads Driving New Customer Footfall?

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Update! Google Ads now let’s you segment your store visits by new and returning customers. Most PPCers are well versed in the power of store visits. This key conversion point within the Google Ads platform enables retailers to bridge the gap between online and in store by attributing physical footfall back to the influence of paid campaigns. But now, advertisers can go that one step further in...